David Oliver Kasdan, a Professor at Graduate School of Governance, 

Proposes the Direction of Korea’s Policy Using Nudges

- Proposes the policy operation through method of information Nudge

- Published in the July issue of Rationality and Society

David Oliver Kasdan, a professor at Graduate School of Governance, said he published a paper in the July issue of Rationality and Society with the topic of "Koreans' nudge policy preferences".

Nudge refers to behavioral insight that allows you to choose the best of the various options. There is structural nudge that presents specific situation to make the best choice and information nudge that helps people make better decisions.

In the West, policies using nudge is widely spread. However, Korea has unique social-cultural features unlike the West. Hence, a research on nudge that fits the national culture is required.

The research team found that Koreans are more favorable to the nudge policy, which provides information on social issues such as health, public safety and social welfare. Koreans, in particular, were favorable to the nudge policy on GMO food, child obesity and calorie information disclosure, while they were less favorable on charitable donations and vegetarian issues than the West.

In addition, the team will present why women are more favorable to the nudge policy that speed up social progress than men upon their research of whether the effects of the nudge policy vary by gender. Their research will be published in the International Review of Public Administration in August.

Prof. David Oliver Kasdan said “I will continuously study behavioral economics in Korea’s perspective. I will also conduct a research to apply the nudge to citizens’ reactions to policies and social distinctions in response to the COVID-19, disaster management, sustainable consumerism and social justice.”

※ Title of Article: Do Koreans like being nudged? Survey evidence for the contextuality of behavioral public policy
※ Original Source: https://journals.sagepub.com/doi/full/10.1177/1043463120937832